Pink Day – October 22nd

On Pink Day, everyone in Iceland is encouraged to wear pink — for all of us. Wear the pink ribbon, dress in pink, and light up the dark autumn days with a pink glow so that every woman who has been diagnosed with cancer feels our support and solidarity.

This year, the Pink Ribbon campaign gives the voice to those who have lived the experience. The ribbon itself was designed by Thelma Björk, who is currently battling cancer. The Pink Ribbon is a rosette, a symbol of honor, worn close to the heart and dedicated to all the heroes living with cancer.

Hafnarfjörður is bathed in pink light these days, and the town encourages residents and friends to take a pink walk in the beautiful autumn weather.

• Pink Day is on October 22.

Ideas — at home or away from home:

• Pink morning coffee

• Pink-themed lunch

• Decorate your workplace

• Wear something pink

• Give prizes for the best pink outfits or decorations

Share your stories and photos!

The Icelandic Cancer Society invites everyone to send fun, pink photos of themselves and their friends or coworkers to bleikaslaufan@krabb.is, and the organization will share them on the Pink Ribbon Facebook page.
Tag your photos with #bleikaslaufan

Annual cancer awareness campaign

Pink October is the annual awareness month dedicated to the fight against women’s cancers. This year, the Cancer Society focuses on those living with cancer: “Let’s listen to those who know best what it means to live with incurable cancer.”

Let’s all be aware! Let’s all go pink on the Pink Day 2025!